E-commerce website

The Parasuco fashion brand wanted to launch an eCommerce store to reach a broader Canadian audience.The main challenge was to find ways to encourage users to spend more than the average basket.

I also had to solve an issue that represented one of the biggest restraints for online purchasing: the buying process. To make it happen, I introduced a guest checkout option, which does not require to create an account to complete the purchase.


  • Wireframes + IxD

Tool used

  • Axure

Release date

  • Summer 2011