Parasuco
E-commerce website
The Parasuco fashion brand wanted to launch an eCommerce store to reach a broader Canadian audience.The main challenge was to find ways to encourage users to spend more than the average basket.
I also had to solve an issue that represented one of the biggest restraints for online purchasing: the buying process. To make it happen, I introduced a guest checkout option, which does not require to create an account to complete the purchase.
Realization
- Wireframes + IxD
Tool used
- Axure
Release date
- Summer 2011
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-Parasuco-01-home.jpg)
![Wireframe - Home page](https://albancarmet.com/wp-content/uploads/2015/07/UX-Parasuco-01-home.jpg)
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-Parasuco-02-catalog_page.jpg)
![Wireframe - Catalog page](https://albancarmet.com/wp-content/uploads/2015/07/UX-Parasuco-02-catalog_page.jpg)
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-Parasuco-03-product_page.jpg)
![Wireframe - Product page](https://albancarmet.com/wp-content/uploads/2015/07/UX-Parasuco-03-product_page.jpg)