# Alban Carmet — Lead Product Designer

**My craft hasn’t changed. My scope has.**

Product Designer at Vibe.co, on AI agents, connected TV advertising and design systems. Over 15 years designing products, most of them without AI, now with Claude.

In market · Canadian citizen, TN visa · Remote, or relocating to Austin or New York

## Today, with Claude.

### My 2026 projects at Vibe.co.

- [A design system for everyone who designs](https://albancarmet.com/case-study/design-system) — Vibe.co, 2026: The other product designer and I now design only in Claude
- [Vibe Agent](https://albancarmet.com/project/vibe-agent) — Vibe.co, 2026: Agent usage ×2.9 in an A/B test
- [Performance projection](https://albancarmet.com/project/performance-forecaster) — Vibe.co, 2026: Budget recos applied 2× more than others

## The same craft, since 2010.

### From research to delivery, mostly in Figma, close to the product teams.

- [Driving product adoption](https://albancarmet.com/case-study/youtrust-adoption) — Youtrust, 2023: Form creation in testing: 0/9 → 3/3
- [Building a product from A to Z](https://albancarmet.com/case-study/youtrust-atoz) — Youtrust, 2022: Shipped in 6 months, 22 hypotheses tested
- [Creative Library](https://albancarmet.com/project/creative-library) — Vibe.co, 2025: Library uploads ×4 in eight months
- [Data Visualization](https://albancarmet.com/project/data-visualization) — Vibe.co, 2024: Opened by half of active advertisers
- [Scaling referrals with better UX](https://albancarmet.com/case-study/rakuten-referral) — Rakuten Rewards, 2020: More referral shares on mobile
- [Reinventing home search](https://albancarmet.com/case-study/designing-a-housing-platform) — Liv.rent, 2018: The whole rental journey in one app

Earlier agency work, 2011 to 2015: [Starz](https://albancarmet.com/project/starz-play), [ABC](https://albancarmet.com/project/abc), [Cineplex](https://albancarmet.com/project/cineplex), [France TV](https://albancarmet.com/project/apocalypse-10-lives), [Radio-Canada](https://albancarmet.com/project/liv), [Bench](https://albancarmet.com/project/bench).

## How I work with Claude.

### What changes, and what I still answer for.

- **Design system first.** Before changing tools, I rebuilt Vibe’s design system in Claude. The whole company has access to it, and a more visual version is in progress.
- **With Claude.** Claude challenges me on use cases I hadn’t seen and proposes from the business rules. A prototype or an animation now takes minutes.
- **What I answer for.** Which flow works best, and the visual taste. AI can get the intent right and break the whole hierarchy. No guardrail holds 100% of the time.

## What I take on, and what Claude changes.

- UX Research (User testing, Synthesis): Interviews before deciding, tests before shipping. For Youtrust’s Workflows: 9 problem interviews, 11 usability tests.
  With Claude (Benchmarks): Benchmarks, through Mobbin and other sources. Listening stays human, with customer success and product managers.
- Product Design (UX/UI, Prototyping): From framing the problem to the last edge case, on complex B2B products, web and mobile.
  With Claude (Use cases, Argued flows): Claude challenges me on use cases I hadn’t seen and proposes from the business rules.
- Design Systems (Scalability, Governance): I built Vibe’s design system from scratch, then documented it so others could design with it.
  With Claude (Lives in Claude): Vibe’s design system now lives in Claude, open to the whole company.
- AI Crafting (Workflows, Prompts): Designing AI features for users, like Vibe’s agent, and deciding where AI belongs in my own work.
  With Claude (Prototypes, Animations): A prototype or an animation comes out in minutes.
- UX Strategy (Roadmap, Workshops): Deciding what we build next with the Head of Product, from what users tell us and what the business needs.
  With Claude (Plans, Options to compare): Plans, such as how our design system is built and evolves. Given a precise goal and no set direction, flows with a solid rationale, drawn from the codebase and the business rules.
- Design QA (Screen review, Details): Checking that what ships matches the design, down to the details.
  With Claude (QA skill, Circled gaps): A Claude skill I built compares a design link with a PR, side by side. It circles each difference and says what to fix, which cuts the cases I could have missed.
- Shipping (DS gaps, Bugs, Small features): Aligning design system gaps with production, fixing small bugs, shipping small features.
  With Claude (PRs with Claude): I open these pull requests myself on GitHub, with Claude.

## Questions I often get.

### How does AI fit into your design work?
Claude is my main tool now. It works from our design system, the codebase and our tools, challenges me and proposes from the business rules. The flow we keep and the visual taste stay my call.

### Do you stay in the details, or set the direction?
Both, in the same week. I frame problems with the Head of Product, and I still design the screens and check them in production. The design system came from there: I kept seeing the same inconsistencies in every team’s screens.

### How do you measure success?
By what users actually do after launch: agent usage ×2.9 in an A/B test, monthly uploads through the Creatives library ×4 in eight months. When there’s no metric yet, I say so, as with the design system.

### What makes your approach different?
I started in marketing, so I read a product through its business before its screens. And I’ve changed tools often enough to know what doesn’t: the call on what to build stays mine.

### Do you need visa sponsorship?
No sponsorship needed. As a Canadian citizen, I am eligible for a TN visa, which does not require traditional employer sponsorship. A job offer from a US employer is sufficient to obtain my work authorization.

## You’ve seen my work. Now tell me about your business challenges.

Open to full-time roles. Canadian citizen: TN visa, no sponsorship needed. Remote, or relocating to Austin or New York.

- Write to me: https://albancarmet.com/contact
- Take 15 minutes: https://calendly.com/albancarmet
- CV: https://albancarmet.com/Alban_Carmet-Resume.pdf
- LinkedIn: https://www.linkedin.com/in/twitalban/