Ecko Canada
E-commerce website
The Ecko streetwear fashion brand wanted to launch a Canadian eCommerce store to reach a new audience. The challenge was to find ways to encourage users to spend more than the average basket.
I also had to find a way to improve the shopping experience. To make it happen I introduced, in addition to the classic product page, a Quick Buy feature displaying as a pop-up, which contained essential purchase information to quickly take a look and add an item to the cart.
Realization
- Wireframes + IxD
Tool used
- Axure
Release date
- Winter 2011
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-01-Ecko-home.jpg)
![Wireframe - Home page](https://albancarmet.com/wp-content/uploads/2015/07/UX-01-Ecko-home.jpg)
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-02-Ecko-product_page.jpg)
![](https://albancarmet.com/wp-content/uploads/2015/07/UX-02-Ecko-product_page.jpg)
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-03-Ecko-checkout_step1.jpg)
![Wireframe - Checkout method page](https://albancarmet.com/wp-content/uploads/2015/07/UX-03-Ecko-checkout_step1.jpg)
![](https://albancarmet.com/wp-content/uploads/2015/07/UI-04-Ecko-checkout_step2.jpg)
![Wireframe - Billing and shipping information page](https://albancarmet.com/wp-content/uploads/2015/07/UX-04-Ecko-checkout_step2.jpg)