Ecko Canada

E-commerce website

The Ecko streetwear fashion brand wanted to launch a Canadian eCommerce store to reach a new audience. The challenge was to find ways to encourage users to spend more than the average basket.

I also had to find a way to improve the shopping experience. To make it happen I introduced, in addition to the classic product page, a Quick Buy feature displaying as a pop-up, which contained essential purchase information to quickly take a look and add an item to the cart.


  • Wireframes + IxD

Tool used

  • Axure

Release date

  • Winter 2011