E-commerce website

Bench, a UK fashion brand wanted to launch an eCommerce store in Canada to reach a broader audience. As usual the main goal of such a platform is to generate sales. To approach this problematic differently I imagined a personal shopping experience that encourages visitor engagement.

To do so I created a “Facebook Friend’s Like” tab that demonstrates which friends “Like” which product, and when their birthday is. In addition to increase the potential sale, this social media integration provides a simple solution to the dilemma of shopping for friends.


  • Wireframes + IxD

Tool used

  • Axure

Release date

  • Fall 2010