The Sushi Shop restaurant chain wanted to revamp its website to follow their new visual identity. The mandate was also to improve the readability of restaurant’s menu. Sushi customers are often lost when it’s time to order their meal because they don’t always know the dishes.
To do so, I imagined a visually oriented website where each dish was associated to a photo and a description. I also created a section dedicated to food pairing to improve users’ education regarding sushi consumption.
- Wireframes + IxD
- Spring 2010