# Projects — Alban Carmet

Product work, most recent first. Case studies walk through the whole process; other projects get straight to the point.

## Vibe Agent — Vibe.co
- **Year** : 2026
- **Type** : Project
- An in-product AI agent that builds campaigns, reports on them in conversation and can be reached from every module.
- **Result** : Agent usage ×2.9 in an A/B test
- [View project](https://albancarmet.com/project/vibe-agent)

## Performance projection — Vibe.co
- **Year** : 2026
- **Type** : Project
- Shows what a budget increase would deliver, and applies it in one click, at four entry points.
- **Result** : Budget recos now applied 2× more than others
- [View project](https://albancarmet.com/project/performance-forecaster)

## Creative Library — Vibe.co
- **Year** : 2025
- **Type** : Project
- A library that centralizes video creatives, organized by advertiser and by labels.
- **Result** : Library uploads ×4 in eight months
- [View project](https://albancarmet.com/project/creative-library)

## Data Visualization — Vibe.co
- **Year** : 2024
- **Type** : Project
- A real-time dashboard turning CTV campaign data into actionable insights.
- **Result** : Opened by half of active advertisers
- [View project](https://albancarmet.com/project/data-visualization)

## Driving product adoption — Youtrust
- **Year** : 2023
- **Type** : Case study
- Reducing friction on a key feature and improving activation in self-serve SaaS.
- **Result** : Form creation in testing: 0/9 → 3/3
- [View project](https://albancarmet.com/case-study/youtrust-adoption)

## Building a product from A to Z — Youtrust
- **Year** : 2022
- **Type** : Case study
- Launching an automation product that generates documents to sign, from discovery to delivery.
- **Result** : Shipped in 6 months, 22 hypotheses tested
- [View project](https://albancarmet.com/case-study/youtrust-atoz)

## Scaling referrals with better UX — Rakuten Rewards
- **Year** : 2020
- **Type** : Case study
- Redesigning the referral flow to support growth and engagement.
- **Result** : More referral shares on mobile
- [View project](https://albancarmet.com/case-study/rakuten-referral)

## Reinventing home search — Liv.rent
- **Year** : 2018
- **Type** : Case study
- A two-sided rental platform, from listing search to lease signature.
- **Result** : The whole rental journey in one app
- [View project](https://albancarmet.com/case-study/designing-a-housing-platform)

## Archives 2011 – 2015 (agency projects)

- [Starz Play TV apps](https://albancarmet.com/project/starz-play) — Starz, 2015. A VOD service across several set-top boxes.
- [Oscars ceremony experience](https://albancarmet.com/project/abc) — ABC, 2014. A second-screen experience for the Oscars ceremony.
- [Cineplex TV app](https://albancarmet.com/project/cineplex) — Cineplex, 2014. A VOD app for the TV.
- [Apocalypse 10 lives](https://albancarmet.com/project/apocalypse-10-lives) — France TV, 2013. A transmedia experience around a TV documentary.
- ["A la ferme de Zénon" game](https://albancarmet.com/project/liv) — Radio-Canada, 2013. An iPad game for kids, based on a TV show.
- [Bench ecommerce website](https://albancarmet.com/project/bench) — Bench, 2011. An e-commerce website for a clothing brand.