# Work & Case Studies — Alban Carmet

Product design case studies covering UX research, design systems, AI workflows and B2B SaaS. Clients include Vibe.co, Youtrust, Rakuten Rewards, Liv.rent and more.

## Case Studies

### Building a product from A to Z — Youtrust
- **Year**: 2022
- **Role**: Lead Product Designer
- **Methods**: Problem interviews, solution interviews, mockups, prototyping, usability tests
- **Description**: Launched an automation solution to generate documents to sign, solving alignment and data collection challenges across stakeholders.
- [View case study](https://albancarmet.com/case-study/youtrust-atoz)

### Driving product adoption — Youtrust
- **Year**: 2024
- **Role**: Lead Product Designer
- **Methods**: UX research, product design, usability testing
- **Description**: Reduced friction on a key feature, clarified its value, and improved activation in a self-serve SaaS environment.
- [View case study](https://albancarmet.com/case-study/youtrust-adoption)

### Scaling referrals with better UX — Rakuten Rewards
- **Year**: 2020
- **Role**: Lead Designer
- **Methods**: Surveys, competition analysis, mockups, prototyping, usability tests
- **Description**: Streamlined the referral flow to support growth and engagement.
- [View case study](https://albancarmet.com/case-study/rakuten-referral)

### Reinventing the home search experience — Liv.rent
- **Year**: 2018
- **Role**: Lead Designer
- **Methods**: Field study, mockups, prototyping
- **Description**: Introduced verified profiles, smart applications, and in-app lease flows.
- [View case study](https://albancarmet.com/case-study/designing-a-housing-platform)

## Projects

A collection of earlier projects.

- [Starz Play TV apps](https://albancarmet.com/project/starz-play) — Multi set-top boxes VOD service.
- [Bench ecommerce website](https://albancarmet.com/project/bench) — eCommerce website.
- ["A la ferme de Zénon" game](https://albancarmet.com/project/liv) — iPad game for kids.
- [Oscars ceremony experience](https://albancarmet.com/project/abc) — Second screen experience.
- [Cineplex TV app](https://albancarmet.com/project/cineplex) — VOD TV app.
- [Apocalypse 10 lives](https://albancarmet.com/project/designing-a-housing-platform) — Transmedia experience of a TV documentary.