# Starz Play TV apps
Entertainment · 2015 · UX Designer
VOD service across multiple set-top boxes.

**Deliverables**: Wireframes, Interaction specs

Source: https://albancarmet.com/project/starz-play

## Introduction

STARZ is a premium American TV channel offering movies and series. Already available through an app on set-top boxes, game consoles and mobile platforms, the company wanted to widen its audience by bringing its content to Roku, Amazon Fire TV and Samsung Smart TV.

## Process

The main UX challenge was keeping the experience consistent between the existing platforms and the new ones, whose visual navigation follows different conventions. We also had to deal with each platform’s technical specifications. For instance, the Roku box is less powerful than the Amazon Fire TV. Starz’s branding relies on large imagery, which required adjustments on some Roku screens to keep navigation as smooth as possible. That’s why the movie and series detail screens don’t use large 16:9 images, unlike on Amazon Fire TV and Samsung Smart TV.