# Data visualization
Vibe · 2024 · Lead Designer
Real-time performance analytics dashboard, turning complex TV attribution data into a clear, presentable story for clients.

Source : https://albancarmet.com/project/data-visualization

## Context

Clients had no sufficiently visual way to present the results of their campaigns. TV attribution data, inherently complex, stayed hard to turn into a clear, presentable story.

## Process

The main design challenge was translating complex attribution data into a visual representation that's directly presentable, without requiring the client to have analytical skills to interpret or reformat it before sharing it. That meant picking the right visualization for each type of metric, and prioritizing information so a client could spot what was worth highlighting at a glance.

## Solution

The dashboard leads with a real-time summary view, with drill-down available for anyone who wants to dig into a specific metric. Visualizations are designed to be presentable as-is, with no rework or reformatting needed on the client's side.

## Results

Clients now have a clear, presentable view of their campaign performance, without having to rework or reinterpret raw data before sharing it.