# Bench e-commerce website
eCommerce · 2011 · UX Designer
Bench, a UK fashion brand, wanted to launch an e-commerce store in Canada to reach a broader audience.

**Deliverables**: Wireframes, Interaction specs

Source: https://albancarmet.com/project/bench

## Approach

Our social circles often have a strong influence on what we consider buying. With that in mind, I imagined a personal shopping experience that makes visitors want to get involved.
To do so, I created a “Facebook Friends’ Likes” tab showing which friends “Like” which product, and when their birthday is. Beyond driving sales, this social integration offers a simple answer to the dilemma of shopping for a friend.