# Bench ecommerce website
eCommerce · 2011 · UX Designer
Bench, a UK fashion brand wanted to launch an eCommerce store in Canada to reach a broader audience.

**Deliverables** : Wireframes, Interaction specs

Source : https://albancarmet.com/project/bench

## Approach

Our social circles often have a key influence while intenting products to buy. With tha in mind, I imagined a personal shopping experience that encourages visitor engagement.
To do so I created a "Facebook Friend's Like" tab that demonstrates which friends "Like" which product, and when their birthday is. In addition to increasing the potential sale, this social media integration provides a simple solution to the dilemma of shopping for friends.