Rakuten Rewards: Referral experience redesign
Rakuten Rewards is a cash-back and shopping rewards company. Members of the site click through affiliate links before shopping at a retailer’s site. Once the member makes a purchase, Rakuten Rewards receives an affiliate commission from the retailer which is then shared with the member.
Project summary: Redesign the referral experience to support company OKRs
Methods: Surveys, competition analysis, mockups, prototyping, usability tests
Tools: SurveyMonkey, Sketch, Figma, Invision
Role: Lead Designer, from conducting research to delivering mockups
Platform: Web – mobile + destkop (Non responsive)
Team: Worked with product managers, marketing specialists, and developers