Bench, a UK fashion brand wanted to launch an eCommerce store in Canada to reach a broader audience. As usual the main goal of such a platform is to generate sales. To approach this problematic differently I imagined a personal shopping experience that encourages visitor engagement.
To do so I created a “Facebook Friend’s Like” tab that demonstrates which friends “Like” which product, and when their birthday is. In addition to increase the potential sale, this social media integration provides a simple solution to the dilemma of shopping for friends.
- Wireframes + IxD
- Fall 2010